ASK’D METHODOLOGY IS TO HELP
GAIN INSIGHT
OUR DEFINITIONS:
| Value Share of Trade % – 12MM Aug-18 | Retailer’s and Wholeslers share of Total Business |
| Company Value Locn of Business % – 12MM Aug-18 | % Company businesss by customer |
| Ask’d Basket Value Growth % – 12MM Aug-18 | 12MM – Annual growth of year ending August 2018 vs year ending August 2017 |
| Growth % | All growths are vs the same period a year ago |
| Value Growth % – 6MM Aug-18 or 3MM Aug-18 | Growth of 6 month or 3 months ending August vs same period YA |
| Value Growth % – YTD | Growth January to current month vs same period year ago |
| Value Growth % – FYTD | Company Financial year to date vs same period year ago |
| % Point Difference | Difference between growth of basket and your company |
| Ask’d Basket | Aggregation of all manufacturers used in the benchmark |
| Value | Rands |
| Volume | Kilograms/Litres |
our GEOGRAPHICAL REPORTING
| Province by Customer | Customer Regions | Store Level Data – 2000 stores | ||
| Gauteng | Shop/Check | Great North | Boxer | |
| Western Cape | Northern Cape & OFS | Cambridge | ||
| Kwazulu Natal | Kwazulu Natal | Rhino C&C | ||
| Eastern Cape | Western Cape | CBW/Jumbo | ||
| Free State | Eastern Cape | Shield | ||
| Limpopo | PnP | Inland ( Gauteng + Northern) | IBC | |
| Mpumalanga | Kwazulu Natal | ICC | ||
| Northern Cape | Western Cape | Unitrade | ||
| Western Cape | Eastern Cape | Devland | ||
| Free State | Elite | |||
| Boxer | Inland | Kit Kat | ||
| Kwazulu Natal | Choppies/Jwayelani | |||
| Western Cape | Unitrade/Best Buy | |||
| Eastern Cape | BEC | |||
| Free State | Makro | |||
| Northern Cape | Others | |||
| Spar | South rand | |||
| North Rand | Cities and Towns | |||
| Kwazulu Natal | Top Cities and Towns in provinces | |||
| Lowveld | ||||
| Eastern Cape | ||||
| Western Cape | ||||
| Northern Cape & OFS | ||||
| Woolworths | Gauteng | |||
| Kwazulu Natal | ||||
| Western Cape | ||||
| Clicks | Gauteng | |||
| Western Cape | ||||
| KwaZulu Natal | ||||
| Eastern Cape | ||||
| Free State | ||||
| Dischem | Gauteng | |||
| Western Cape | ||||
| Kwazulu Natal | ||||
| Makro | Kwazulu Natal | |||
| Gauteng | ||||
| Eastern Cape | ||||
| Western Cape | ||||
| Free State | ||||
| Unitrade | Northern | |||
| Coastal | ||||
| Southern | ||||
INDUSTRY BENCHMARKS
GROCERY
01.
PERSONAL CARE
02.
HOUSEHOLD
03.
food – staples
(Bread, Maize, Rice, Flour, Sugar & Pasta)
04.
FOOD – EXCL STAPLES
CONFECTIONERY
BEVERAGES
Customers & channels reported oN
| RETAIL |
| Formal Retail Chains |
| PnP Group |
| Boxer |
| Shoprite/Checkers/Usave |
| OK (Foods and Grocer, MiniMark,Value) |
| Sentra/Megasave(Sentra Retail/ Megasave Wholesale) |
| Spar |
| Woolworths |
| Cambridge Foods |
| Game/FoodCo |
| Rhino C&C |
| Indep Retail Chains |
| Fruit & Veg City (incl Food Lovers and Fresh Stop) |
| Checkout |
| Choppies |
| BEC (Buying Exchange Consortium)) |
| Best Buy |
| Jwayelani |
| Charlie parker |
| Just on |
| Sweet Penny |
| Manhattan |
| New Look |
| Toy’s R Us |
| Baby City |
| Baby Boom |
| Baby & Co |
| PEP Stores |
| Edcon |
| Jetmark |
| Foschini |
| Stuttafords |
| Truworths |
| Independent Retailers |
| Other Retailers |
| Forecourts |
| Shell |
| Total |
| BP |
| Caltex |
| Sasol |
| Engen |
| Other Forecourts |
| Pharmacy |
| Clicks |
| Dischem |
| UPD |
| AlphaPharm |
| Other Pharmacy(incl Wholesale) |
| WHOLESALE |
| Formal Wholesale Chains |
| Makro |
| CBW |
| Jumbo Cash & Carry |
| Shield |
| Metcash |
| Indep Wholesale Chains |
| IBC (Indepenedent Buying Consortium) |
| Bargain |
| ICC (Independent Cash & carry) |
| Africa Cash & Carry |
| Continental C&C |
| Panjii |
| Supersave |
| UMS/Unitrade (Unitrade Management Services) |
| EST (Elite Star Trade) = Elite/Devland/Hikma |
| Arrow |
| Kit Kat |
| Supersave |
| Indep Wholesale |
| Other Wholesalers |
| Distributors |
| Defined Buying Group |
| IBC |
| ICC |
| EST |
| Unitrade |
| BEC |
| Kit Kat |
| Food Services |
| Food Services Airlines |
| Food Services Bidvest |
| Food Services Cinemas |
| Food Services Direct to Business |
| Food Services Hospitals |
| Food Services Hotels |
| Food Services Other Dist |
| Food Services Parastatals |
| Food Services QSR’s |
| Food Services Restuarants and Pubs |
| Food Services Universities Hostels schools |
| Food Services Contract Caterers (eg. Compass/Fedics) |
OUR CLIENTS
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