on fast moving consumer goods
Established in 2012, Ask’d is an independent company that specializes in providing benchmarks that measure industry growth & trends, company performance and consumer dynamics. The delivery of information is fast, accounting accurate and affordable.
HIGH LEVEL INDUSTRY TRENDS & BENCHMARKS ACROSS Customers, Industries & Geographies in South Africa & 18 other African countries
Financial data is collected using a consistent methodology thus Ask’d is able to compare and contrast trends and growth patterns across multiple countries,regions, channels, customers and stores.
This information is aggregated to produce an industry benchmark against which manufacturers can compare their performance to. This information highlights emerging channels and growth opportunities.
No reliance on Retailer/wholesaler data release
No double counting of sales
Provides total industry insight into customers and channels
The delivery of information is fast, accounting accurate and affordable offering strategic information defined by the respective industries and participating client’s needs.
South Africa Reports delivered 10th of each month
Africa Reports delivered 20th
Easy to use reports.
Microsoft compatible reports : Excel, Powerpoint and Power BI.
Market Share of customers & Channels.
Growth or Decline of Customers & Channels.
Location of Customers & Channels.
Reports can be customized to mirror internal reporting and organisational structures.
COUNTRIES & INDUSTRY BENCHMARKS
CUSTOMERS & CHANNELS REPORTED ON
|Formal Retail Chains|
|OK (Foods and Grocer, MiniMark,Value)|
|Sentra/Megasave(Sentra Retail/ Megasave Wholesale)|
|Indep Retail Chains|
|Fruit & Veg City (incl Food Lovers and Fresh Stop)|
|BEC (Buying Exchange Consortium))|
|Toy’s R Us|
|Baby & Co|
|Other Pharmacy(incl Wholesale)|
|Formal Wholesale Chains|
|Jumbo Cash & Carry|
|Indep Wholesale Chains|
|IBC (Indepenedent Buying Consortium)|
|ICC (Independent Cash & carry)|
|Africa Cash & Carry|
|UMS/Unitrade (Unitrade Management Services)|
|EST (Elite Star Trade) = Elite/Devland/Hikma|
|Defined Buying Group|
|Food Services Airlines|
|Food Services Bidvest|
|Food Services Cinemas|
|Food Services Direct to Business|
|Food Services Hospitals|
|Food Services Hotels|
|Food Services Other Dist|
|Food Services Parastatals|
|Food Services QSR’s|
|Food Services Restuarants and Pubs|
|Food Services Universities Hostels schools|
|Food Services Contract Caterers (eg. Compass/Fedics)|
|Northern Cape & OFS|
|DC and Store Level Data|
|Top Cities and Towns by Province|
|Value Share of Trade %||Retailer’s and Wholeslers share of Total Business|
|Company Value Locn of Business %||% Company businesss by customer|
|Ask’d Basket Value Growth %||12MM – Annual growth of year ending August 2019 vs year ending August 2018|
|Growth %||All growths are vs the same period a year ago|
|Value Growth % – 6MM or 3MM||Growth of 6 month or 3 months ending August vs same period YA|
|Value Growth % – YTD||Growth January to current month vs same period year ago|
|Value Growth % – FYTD||Company Financial year to date vs same period year ago|
|% Point Difference||Difference between growth of basket and your company|
|Ask’d Basket||Aggregation of all manufacturers used in the benchmark|
WHAT IS ASK’D INFORMATION USED FOR
- Growth opportunities across all customers and channels
- Lead indicators on customer or channel trends
- Visibility on broad category trends outside the categories a company operates in
- Easy to use customer review templates
- Customers strategy & marketing planning
- Managing production volumes to mirror market dynamics
- Informed decisions on customer and channel expansion strategies
- Tracking performance of existing channels as well as new/ emerging channels