on fast moving consumer goods
Established in 2012, Ask’d is an independent company that specializes in providing benchmarks that measure industry growth & trends, company performance and consumer dynamics. The delivery of information is fast, accounting accurate and affordable.
HIGH LEVEL INDUSTRY TRENDS & BENCHMARKS ACROSS Customers, Industries & Geographies in South Africa & 18 other African countries
our methodology
Financial data is collected using a consistent methodology thus Ask’d is able to compare and contrast trends and growth patterns across multiple countries,regions, channels, customers and stores.
This information is aggregated to produce an industry benchmark against which manufacturers can compare their performance to. This information highlights emerging channels and growth opportunities.
No reliance on Retailer/wholesaler data release
Accounting Accuracy
No double counting of sales
Provides total industry insight into customers and channels
Our REPORTING
The delivery of information is fast, accounting accurate and affordable offering strategic information defined by the respective industries and participating client’s needs.
DATA DELIVERY
Monthly Delivery
South Africa Reports delivered 10th of each month
Africa Reports delivered 20th
REPORTING
Easy to use reports.
Microsoft compatible reports : Excel, Powerpoint and Power BI.
METRICS
Market Share of customers & Channels.
Growth or Decline of Customers & Channels.
Location of Customers & Channels.
CUSTOMIZED
Reports can be customized to mirror internal reporting and organisational structures.
COUNTRIES & INDUSTRY BENCHMARKS
CUSTOMERS & CHANNELS REPORTED ON
| RETAIL |
| Formal Retail Chains |
| PnP Group |
| Boxer |
| Shoprite/Checkers/Usave |
| OK (Foods and Grocer, MiniMark,Value) |
| Sentra/Megasave(Sentra Retail/ Megasave Wholesale) |
| Spar |
| Woolworths |
| Cambridge Foods |
| Game/FoodCo |
| Rhino C&C |
| Indep Retail Chains |
| Fruit & Veg City (incl Food Lovers and Fresh Stop) |
| Checkout |
| Choppies |
| BEC (Buying Exchange Consortium)) |
| Best Buy |
| Jwayelani |
| Charlie parker |
| Just on |
| Sweet Penny |
| Manhattan |
| New Look |
| Toy’s R Us |
| Baby City |
| Baby Boom |
| Baby & Co |
| PEP Stores |
| Edcon |
| Jetmark |
| Foschini |
| Stuttafords |
| Truworths |
| Independent Retailers |
| Other Retailers |
| Forecourts |
| Shell |
| Total |
| BP |
| Caltex |
| Sasol |
| Engen |
| Other Forecourts |
| Pharmacy |
| Clicks |
| Dischem |
| UPD |
| AlphaPharm |
| Other Pharmacy(incl Wholesale) |
| WHOLESALE |
| Formal Wholesale Chains |
| Makro |
| CBW |
| Jumbo Cash & Carry |
| Shield |
| Metcash |
| Indep Wholesale Chains |
| IBC (Indepenedent Buying Consortium) |
| Bargain |
| ICC (Independent Cash & carry) |
| Africa Cash & Carry |
| Continental C&C |
| Panjii |
| Supersave |
| UMS/Unitrade (Unitrade Management Services) |
| EST (Elite Star Trade) = Elite/Devland/Hikma |
| Arrow |
| Kit Kat |
| Supersave |
| Indep Wholesale |
| Other Wholesalers |
| Distributors |
| Defined Buying Group |
| IBC |
| ICC |
| EST |
| Unitrade |
| BEC |
| Kit Kat |
| Food Services |
| Food Services Airlines |
| Food Services Bidvest |
| Food Services Cinemas |
| Food Services Direct to Business |
| Food Services Hospitals |
| Food Services Hotels |
| Food Services Other Dist |
| Food Services Parastatals |
| Food Services QSR’s |
| Food Services Restuarants and Pubs |
| Food Services Universities Hostels schools |
| Food Services Contract Caterers (eg. Compass/Fedics) |
GEOGRAPHICAL REPORTING
| Provinces |
| Gauteng |
| Western Cape |
| Kwazulu Natal |
| Eastern Cape |
| Free State |
| Limpopo |
| Mpumalanga |
| Northern Cape |
| Western Cape |
| Customer Regions |
| Shoprite Group |
| Great North |
| Northern Cape & OFS |
| Kwazulu Natal |
| Western Cape |
| Eastern Cape |
| PnP Group |
| Inland |
| Kwazulu Natal |
| Western Cape |
| Eastern Cape |
| Free State |
| Spar |
| South rand |
| North Rand |
| Kwazulu Natal |
| Lowveld |
| Eastern Cape |
| Western Cape |
| Woolworths |
| Gauteng |
| Kwazulu Natal |
| Western Cape |
| Clicks |
| Gauteng |
| Western Cape |
| KwaZulu Natal |
| Eastern Cape |
| Free State |
| Dischem |
| Gauteng |
| Western Cape |
| Kwazulu Natal |
| Makro |
| Kwazulu Natal |
| Gauteng |
| Eastern Cape |
| Western Cape |
| Free State |
| Unitrade |
| Northern |
| Coastal |
| Southern |
| DC and Store Level Data |
| Boxer |
| Makro |
| Cambridge |
| Rhino C&C |
| CBW/Jumbo |
| Shield |
| Checkout |
| IBC |
| ICC |
| Unitrade |
| BEC |
| Best Buy |
| Devland |
| Elite |
| Kit Kat |
| Choppies/Jwayelani |
| Unitrade/Best Buy |
| Indep Wholsalers |
| Top Cities and Towns by Province |
DEFINITIONS
| Value Share of Trade % | Retailer’s and Wholeslers share of Total Business |
| Company Value Locn of Business % | % Company businesss by customer |
| Ask’d Basket Value Growth % | 12MM – Annual growth of year ending August 2019 vs year ending August 2018 |
| Growth % | All growths are vs the same period a year ago |
| Value Growth % – 6MM or 3MM | Growth of 6 month or 3 months ending August vs same period YA |
| Value Growth % – YTD | Growth January to current month vs same period year ago |
| Value Growth % – FYTD | Company Financial year to date vs same period year ago |
| % Point Difference | Difference between growth of basket and your company |
| Ask’d Basket | Aggregation of all manufacturers used in the benchmark |
| Value | Rands |
| Volume | Kilograms/Litres |
Frequently Asked Questions
OUR CLIENTS
A list of some of our clients
We WILL BE HAPPY TO ANSWER
HAVE A QUESTION?
